Val d’Orbieu has concluded a collaboration agreement with Argentina’s leading wine producer: the FeCoVita wine cooperative.
The partnership agreement includes:
-Technical and oeno-technical collaboration, on a global scale, relating to best practices in the cooperatives’ respective wine regions in areas such as irrigation, grape variety selection, ageing and blending. This collaboration will range from exchange visits between the wine growers and technical staff, to the creation of an annual forum of the world’s top ten cooperatives (France, Spain, Italy, South Africa, Brazil, Argentina) aimed at providing economic, commercial, social, technical and practical intelligence on the world wine market.
The 1st forum was held in Chile in early November.
– Commercial synergies derived from:
>The representation of part of the FeCovita offer in Asia (particularly, its premium varietals and high-end wines, under the “Bodega Entancia Mendoza” brand name) via Val d’Orbieu’s subsidiary. In addition, there will be a dedicated brand ambassador appointed to develop sales of these ranges locally.
>The distribution of a selection of Val d’Orbieu products (brands such as Le Val, La Cuvée Mythique, Bonne Nouvelle, Domaines & Châteaux, and sweet wines, etc.) in the Argentine cooperative’s sales channels, covering the Mercosur area (primarily Argentina and Brazil).
-Representation of the FeCoVita portfolio in Europe and active monitoring of the bulk wine markets.
-The launch of a wine brand, co-produced by the winemaking and advising teams from both entities, under the VALVITAS brand name.
“With one of the largest wine regions in the world, Argentina is both a major producer and a big consumer of wine. Establishing a relationship with a foreign cooperative, which matches us in size, against a background of market globalization and price volatility, makes good sense in a number of business domains. Not only does it give us the opportunity to better structure and consolidate our activity, but it also offers us new routes to growth”, stated Bertrand Girard, CEO of the Val Orbieu Uccoar group.
FeCoVita key figures: Argentina’s top wine producer, $234 million turnover, 25,000 hectares of vineyards in Mendoza and San Juan, 5,000 wine growing members, 350 million litres of wine sold, 29 vinification centres, 2 packaging sites, 832 employees. Visit the http://fecovita.com website for further information.